Background
Who I am
I'm a senior sales leader with over a decade of experience scaling revenue for SaaS & IT Service companies across Europe. My work ranges from SMT to ENT — with roles at Salesforce, Merkle, Deel, and high-growth scale-ups.
My academic background in psychology shapes how I lead: with a focus on trust, culture, and building teams that actually want to perform — not just teams that are managed into it.
I've lived and operated across Bulgaria, Germany, the Netherlands, Ireland, and now Czechia — which gives me a genuine feel for how business gets done across multicultural EMEA markets.
- 12+
- Years in SaaS sales
- 5
- Countries operated in
- 30%+
- YoY growth, back-to-back
- 8×
- Salesforce top performer
Experience
Track Record
Deel
Senior Sales Leader
- Leading the CEE SMB sales team
- Back-to-back 30%+ YoY territory growth
- Deploying AI-enabled outbound, qualification, and sales motions
Funden
Sales Coach
- Advised co-founders on sales strategy, motions, and enablement
- Coached pipeline generation and full-cycle sales
Salesforce
Account Executive
- Seven roles in five years across three sales regions
- Bootcamp Rising Star · 8× Top Performer
- 10× Mentor & onboarding buddy
Merkle
Regional Sales Director
- Built the CEE & AT teams — avg 170% YoY growth
- Launched Merkle's BDR function
- Established Merkle as an award-winning regional partner
FLO Group
Chief Growth Officer
- Led DACH & CEE expansion
- Built the revenue team with full P&L ownership
- Aligned sales, marketing and project delivery
Media & Speaking
Press & Talks
In their words
Testimonials
A few words from people I've worked with, managed, and partnered with — pulled straight from LinkedIn recommendations.
Beyond the desk
Certified CrossFit & Performance Coach.
Outside of sales leadership, I coach CrossFit. Two-plus years on the floor, 800+ sessions of my own under and over the bar — the same principles that build a high-performing sales team build a high-performing athlete: trust, repetition, honest feedback, and a culture people want to show up for.
Coaching humans to move better has made me a sharper leader at work. Ranked #6 in the global WHOOP Healthspan 100 study and Top 0.4% Healthspan Time Traveller — I walk the path I ask my teams to walk.
CrossFit
Certified trainer
-13 years
vs. chronological age
#6
WHOOP Healthspan 100 Study
2+ years
Coaching CrossFit









