Ivan Valev
GTM & Sales Leader • Coach
Chasing Excellence
I build and scale high-performing sales teams, deploy AI-enabled GTM systems, and drive repeatable revenue.
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ABOUT ME
I’m a GTM and Sales Leader with more than a decade of experience scaling revenue for SaaS and IT Services companies across Europe. My work spans enterprise, mid-market, and SMB sales, with roles at global leaders like Salesforce, Merkle, Deel, and multiple scale-ups.My background in psychology BSc + MSc drives my approach to leadership, coaching, and building high-trust, high-performance sales cultures. I’ve lived and operated across Bulgaria, Germany, the Netherlands, Ireland, and now Czechia — helping teams succeed in complex, multicultural environments.I currently focus on:🎯Building and scaling revenue teams
🎯Designing GTM systems that generate predictable pipeline
🎯Deploying AI-enabled sales motions across EMEA
🎯Coaching founders, sales leaders, and emerging talent
TRACK RECORD
Deel — SMB Sales Leader
🎯 Lead the CEE SMB sales team (5 FTE)
🎯 Delivered 30%+ YoY territory growth for two consecutive years
🎯 Launched AI tools to support outbound & qualification sales effortsFunden — Sales Coach
🎯 Advised co-founders on GTM, sales motions and enablement
🎯 Coached team on pipeline generation and full-cycle sales (5 FTE)FLO Group — Chief Growth Officer
🎯 Led expansion across DACH & CEE
🎯 Built joint revenue teams with full PnL (9 FTE)
🎯 Aligned GTM across sales, marketing and deliveryMerkle/Dentsu — Regional Sales Director
🎯 Built the CEE & AT teams with average YoY growth of 170% (5 FTE)
🎯 Built Merkle’s BDR function across DACH (3 FTE)
🎯 Established Merkle as an award-winning go-to partnerSalesforce — Account Executive
🎯 Seven roles in five years across three sales regions
🎯 Bootcamp Rising Star, 8x Top Performer, Top SMB AE FY20/Q4
🎯 10x Mentor & Onboarding buddy